Applying Foundation

Foundation is among the most used makeup products all over the world. Know as “makeup base”, “fond de teint” it can cover up any little blemishes and give your skin an even and flawless look. It gives your face an even color. It’s a base for the makeup application. Foundations cover both areas of coloration and blemish discolorations, hide little pimples, dark spots, red spots, blackheads and whiteheads. They moisturize and nourish the skin, some of them even have an anti-aging effect. A good one helps protect your skin from dirt, debris and harsh climate. It helps treat everything from pimples to wrinkles.

The benefits of applying are:

cover imperfections
give the appearance of flawless skin
even out skin tone
helps conceal open pores
covers blemishes
hide little pimples and discoloration
give a smooth texture to the skin
protect your skin from the sun and environmental pollutants
reduce shine
give a smooth, matte finish
cover dark circles under the eyes

There are:

liquid
powder
mousse
stick
creamy
and oil-free foundations

Liquid foundations
The liquid foundations are appropriate for all skin types and are especially good for those with dry and sensitive skin. They offer good coverage and provide a natural look. Most of the liquids are oil-free and contain sun protecting ingredients with SPF 15. Contain more moisturizing ingredients, less powdering ingredients and pigments and act as a hydrating product.

Powder Foundations
A powder foundation consists of a powder base mixed with coloring agents and is especially effective for those with combination and oily skin. It provide good coverage for blemishes – pimples, marks, spots. They can be applied as cream or powder with a dry sponge. It don’t clog the pores and allow your skin to breath naturally.

Mousse foundations
The mouse foundations are the newest trend in the beauty market. Combination of liquid foundation and a powder. It provides a good coverage, hides blemishes and discoloration. Doesn’t settle in fine lines and that’s why it works best for those with older skin.

Stick foundations
The stick foundations are easy to apply and very comfortable. Sometimes can act as a concealer. The stick system provides precise application and even touch-ups. The stick foundations are appropriate for normal to oily skin, but I don’t recommend them for those with dry or sensitive skin.

How to apply correctly:

Step 1 Cleanse and tone your skin
Always apply foundation to a cleansed and toned skin. Use a mild cleanser appropriate for your skin and cleanse your face thoroughly to remove all the impurities and oils that have accumulated during the night. Tone your skin with a toner that suits your skin. Use it lavishly – apply with cotton pad and wipe until clean.
Step 2 Moisturize your skin
Always moisturize your skin before applying even if your skin is oily. The first step when applying makeup is the application of appropriate moisturizer according to your skin type. It will improve your skin quality and act as a protective layer to help trap the moisture in the skin and stop it from evaporation. Apply the moisturizer and let it soak in at least 3 minutes before applying. Moisturizers protect your skin from the sun, wind, cold, from the environmental pollutants and nourish your skin. Moisturizers plump and comfort your skin and make easier to blend smoothly. If your foundation disappear within few hours of application, or drags when you blend it that means that probably your skin needs more moisturizer.
Step 3 Use concealer
Apply concealer to problem areas. Dot the concealer only in places you need to. Start with a slightly darker tone and blend into with a sponge to match the lighter foundation in order to avoid creating light spots. Don’t use too lighter concealer to hide dark circles under the eyes, it should be just slightly lighter than the base color. To hide pimples or spots, use thick concealer that matches your skin tone. Apply it using a small makeup brush directly on the spot and blend slightly till it disappears.
Step 4 Application
Warm up the foundation in your palms – this way it will penetrate deep into your skin and will last longer. The best way to apply it is using your fingertips or a makeup sponge. Using your fingertips will give the heaviest application, but a sponge gives a thinner application. Put a little on a makeup sponge, brush or on your fingertips. A sponge provides more control and a smoother application. If you are going to use a brush it should be small, like that for the lipstick. The brush works best if you have to cover marks or pimples.
Step 5
Start applying in the center of your face and make sure the color matches your skin tone. Dot foundation on your cheekbones, chin, forehead, nose eyelids and lips. With the help of the sponge or your fingertips blend well – the foundation must never show. Gently press the sponge over your face to set the foundation.
Step 6 Blend
Start blending at your forehead and slowly spread all over your face, moving in circular motions. Blend out to the jawline and your hair line until the foundation vanishes. Don’t forget to apply to the neck, especially if you are using darker shade of foundation otherwise your face will look like a mask and unnatural. Make sure everything blends together and looks the same. Ensure that there are no patches.
Step 7 Set the foundation
To set the foundation, apply loose powder immediately after the application. The powder will hold the foundation in place for a longer period of time. Dab the powder brush into the powder and shake off the excess powder. The brush will help you to apply the powder evenly to facial contours for a well blended powder finish. Apply it firstly to the center of your face, forehead and chin. Stroke the face gently to cover all areas evenly. Don’t forget to apply a small amount of powder to the neck.

Useful tips for applying:

To choose the right shade apply a stripe of color to clean skin on the jawline and blend slightly – the color that disappears on the skin is the correct one.
The color should match your skin.
If your skin is acne-prone look for one with salicylic acid that treats pimples without clogging pores.
Is you are using a liquid shake off the bottle to mix the formula
Always set with a loose powder.
If your skin is mature look for one with ingredients that scatter light and light reflecting ingredients to brighten your skin. Be very careful – if it isn’t appropriate for your skin type it can easily settle into any fine lines and pores.
If your skin is oily look for a powder with a matte finish.
Always shake the bottle of the liquid before the application.
A heavier is appropriate for those who have lots of blemishes
Make sure your face is clean and moisturized before applying
Select with SPF at least 15 to protect your skin from the UV rays
Warm it in your palms before applying it – the heat from your hands will increase the foundation’s ability to penetrate the skin and will helps the base to last longer.
Make sure it is spread evenly.
Always start applying in the center of your face and move outwards
Never forget to apply to the neck
Choose with a sunscreen to prevent sun damage.
If your skin is oily use lighter weight foundation, otherwise it can accentuate the enlarged pores and can even clog them.
Use two different foundations – one for the summer and one for the winter
Make sure your powder is in the same shade as your foundation
If your complexion is dewy use tinted moisturizer instead
If your skin is oily use oil-free moisturizer and powder
Use makeup sponge to apply evenly
Always apply downwards
Blot the face with a tissue to soak up the excess oil
A foundation should be applied straight after the application of a moisturizer
Light-diffusing foundation will give your skin radiance and a real finish.
The matte foundation can make skin look dull so avoid using them.
To conceal dark circles under the eyes apply small amount and blend well.
If you have acne-prone skin choose an oil-free formula and a hypoallergic brand for a sensitive skin.
If your skin is young look for a color adaptive foundation.